Video conferencing and telepresence is continuing to be the choice of communication for many organisations as a replacement for business travel and telephony. The initial expense of adopting video conferencing can soon be recuperated by reducing travel costs and increased productivity.
However some organisations are unable constitute the initial expense of adopting video conferencing and its infrastructure equipment. Some recognise adopting video conferencing infrastructure equipment may be too much of a strain on their limited IT resources.
Enter cloud based video conferencing solutions. Just like electronic storage and backup, as well as CRM, video conferencing is another form of technology realising the potential of cloud computing. Flexible, simple and affordable, cloud based video conferencing offers one off and Pay-as-you-go payment options eliminating the need for in-house video conferencing and telepresence infrastructure. The move sees further development of the growing ‘Infrastructure as a Service’ (IaaS).
LifeSize, Logitech’s video conferencing division, are the latest supplier to launch their cloud based service, LifeSize Connections.
Cloud based video conferencing service providers are initially targeting small to medium sized businesses promoting the ‘affordable’ factor. However as the popularity of cloud computing continues to grow we will no doubt see larger organisations choosing to adopt cloud based video conferencing.
